ONE OF A KIND.

WHEATIES | BRAND REFRESH
The Wheaties box is not just a brand or package. It’s a dream for every athlete. Trusting us with an American icon, General Mills engaged us to update a classic while honoring its heritage. The result was a striking box with a refined logo, enhanced color, engaging photography, and a place in the heart of every champion.

BRAND & PACKAGE DESIGN + BRAND IMAGE + BRAND ASSET GUIDE + SKU PRODUCTION