JEFF SCHWEIGERT, ART + DESIGN
JEFF SCHWEIGERT
WORKS
DESIGN
ABOUT
CONTACT
JEFF SCHWEIGERT, ART + DESIGN
JEFF SCHWEIGERT
WORKS
DESIGN
ABOUT
CONTACT
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ONE OF A KIND.

WHEATIES | BRAND REFRESH
The Wheaties box is not just a brand or package. It’s a dream for every athlete. Trusting us with an American icon, General Mills engaged us to update a classic while honoring its heritage. The result was a striking box with a refined logo, enhanced color, engaging photography, and a place in the heart of every champion.

BRAND & PACKAGE DESIGN + BRAND IMAGE + BRAND ASSET GUIDE + SKU PRODUCTION

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All WILD IDEA BUFFALO JERKY TOOTH & CO FLACKERS ORGANIC FLAX SEED CRACKERS LIBERTÉ KEFIR EPICURIOUS SCREAMING BABY CHILI KOA NATURE DRINK JACK LINK'S SQUATCH QUÈ RICA VIDA GENERAL MILLS WHEATIES FUEL MCKESSON MEDICAL-SURGICAL GENERAL MILLS WHEATIES BEST BUY GIFT CARDS TARGET UP&UP SIMPLY ORGANIC BEAUTY TARGET SIMPLY BALANCED GENERAL MILLS RECIPE PUBS TARGET MARKET PANTRY TARGET ARCHER FARMS TARGET SEAN CONWAY
WILD IDEA BUFFALO JERKY TOOTH & CO FLACKERS ORGANIC FLAX SEED CRACKERS LIBERTÉ KEFIR EPICURIOUS SCREAMING BABY CHILI KOA NATURE DRINK JACK LINK'S SQUATCH QUÈ RICA VIDA GENERAL MILLS WHEATIES FUEL MCKESSON MEDICAL-SURGICAL GENERAL MILLS WHEATIES BEST BUY GIFT CARDS TARGET UP&UP SIMPLY ORGANIC BEAUTY TARGET SIMPLY BALANCED GENERAL MILLS RECIPE PUBS TARGET MARKET PANTRY TARGET ARCHER FARMS TARGET SEAN CONWAY

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